Delhi 22nd July 2017--MP Birla Cement,
pioneer in the Cement Industry with more than 50 years’ experience in cement
manufacturing, is proud to present its most superior offering, ‘M P
Birla Unique’ cement, in Bihar. With its 9 Unique Benefits it is the best
in class cement in the premium category.
Made from the finest quality of raw
materials, selected from the best sources in the country, made with the most
modern plants with cutting-edge technology and under strict quality control,
Unique is indeed a ”limited edition” cement meant for the most discerning
customers and their “unique” needs. Recognizing the growing demand for such a
“value-added” premium cement product for the highly quality and value-conscious
home-builders of Bihar, M P Birla Cement decided to bring “MP Birla
Unique” to the State to provide a superior product and the best value.
Launching “M P Birla Unique” today,
Shri Sandip Ranjan Ghose, Executive President, Sales, Logistics &
Marketing, MP Birla Cements, addressed the channel partners and spoke about the
new “Cement Se Ghar Tak” multi-media campaign of the Group.
“The idea behind the Cement se Ghar Tak
campaign emerged from research and insight that clearly demonstrated a marked
increase in engagement by customers. Building a home is a labour of love and an
investment of a lifetime for most people. Besides, homebuilders today have
greater awareness about products, are more quality conscious, yet, they still
look for expert advice so that they can take the right decision while building
their home. Understanding this need, MP Birla Cement has further
developed and enlarged the reach and scope of its Customer Support Service to
be the best in class.
Shri Pracheta Majumdar,
Executive Director and Chief Management Advisor of the Group, launched the M P
Birla “Home Building Guide”. Available both in print and on-line, the Guide is
a primer for home builders to make them aware of various facets of home
building and different kinds of construction material.
“The M P Birla Group is known for its
‘heart and strength’. The ‘on-site expert services’, provided by MP
Birla Cement, hopes to strengthen the bond it shares with its customers. This
is a key differentiator and vehicle for customer delight,” said Shri Ghose. He
added that “the Cement se Ghar Tak campaign, unlike other cement
campaigns, talks directly to the end-customer at an emotional level, and gets close
to understanding their needs.”
The new campaign conveys to
home-builders that “we do not stop at supplying the best cement to customers to
build a strong and long lasting house, but we are their guide who is there to
help cement their dreams. Through this campaign, we are reiterating our
commitment to the customer, staying a step ahead of competition. In the coming
days, we shall further enhance our offering through continuous innovation and
thought leadership,” says ShriGhose.
MP Birla “Unique” Cement offers the
following 9 Benefits:
- Improved Workability;
- Low heat of Hydration;
- Chloride Resistance;
- Resistance to Alkali Aggregate Reaction;
- Sulphate Resistance
- Corrosion Resistance;
- Durability;
- Tamper Proof Packing;
- Lighter Colour for Better Aesthetic Finish
With its long heritage as one of the
oldest and most respected cement manufacturers of the country, MP Birla Cement
has always put the customer at the heart of the business and never stopped at
being just a provider of quality cement.
MP Birla Cement understands that
building a home is a labour of love and an investment of a lifetime. Therefore,
MP Birla Cement does not stop at just selling Cement. It goes beyond and
provides expert advice to consumers so that they can take the right decision
while building their home. It accompanies the customer all the way to
building a dream home – therefore, its motto is Cement se Ghar Tak.
MP Birla Cement’s on-site expert
technical services to home builders not only provide advice but also
calculate costs, recommend the right type/grade of cement for diverse
construction requirements and guide the home-builder through crucial steps
during various phases of building the super-structure. MP Birla Cement’s
Customer Support Services Group has more than 100 qualified technical field
support engineers and more than 70 fully equipped mobile construction material
testing laboratories across the country.
- To reach out to the MP Birla Customer Support Service team dial: 8010 55 00 00.
MP Birla Cement--The Cement Division of
Birla Corporation Limited [MP Birla Group]
The Cement Division
of Birla Corporation Limited, flagship company of the MP Birla Group, has 10
plants in seven locations, Satna, Raebareli, Chanderia, Durgapur,
Maihar,Kundanganj and Butibori. The total installed capacity of the 10 plants
is about 15.5 million tons a year.
The Company has acquired 100% shares of Reliance
Cement Company Private Limited (Reliance Cement), a subsidiary of Reliance
Infrastructure Limited. After this acquisition, Reliance Cement has become a
wholly-owned material subsidiary of Birla Corporation Limited. This acquisition
has provided Birla Corporation Limited with the ownership of high-quality
assets.
The Company is among the Top 10 cement manufacturers in the country,
producing a full range of cement, including Portland Pozzolana Cement (PPC),
Portland Slag Cement (PSC), Ordinary Portland Cement (OPC) and Sulphate
Resistant Portland Cement. Its marketing footprint extends from Rajasthan in
the West to Bengal in the East, with a very strong presence in the central
Indian heartland of Uttar Pradesh, Madhya Pradesh and the Vidarbha region of
Maharashtra.
Its eight cement brands cater to a range of applications, construction
needs, climatic conditions, regional and customer preferences. The brands
include Unique, Perfect, Chetak, Ultimate, Samrat and PSC.
MP Birla Cement Brands enjoy very high
level of equity in the markets it operates and was the first to launch two
new-age brands-- Concrecem and Multicem--keeping in view the rapid growth in
Infrastructure and Projects. A dedicated B2B Non-trade and Institutional
vertical, created for focused servicing of key accounts, will sell these
brands. Concrecem is ideal for versatile applications, particularly large
construction projects, including roads, bridges and dams etc. Multicem can be
used for marine structures (docks, harbours and jetties), bridges, dams,
industrial plants, sewers and sewage disposal systems.
All the plants of the
Company have been extensively modernized incorporating the latest
state-of-the-art technology to manufacture cement of the finest quality for
perfect construction. The improved grinding equipment produces fine grain
cement for faster construction, saving time and money. The plants are ISO
9001:2000 certified, covering the entire range of production and marketing. The
Cement Division has two high-ash coal-based captive power plants at Satna (27
MW) and Chanderia (29.8 MW) each.
More than 90% of the Company’s sales
turnover comes from its Cement Division alone. In 2016-17, the Company had a
total turnover of Rs 3,841crores and of this Rs 3,501 crores were contributed
by the Cement Division alone.
Shekhar S
Design Consultant
+91-8587837958
Address: G-16, Sector 63, Noida-201301
